17th OCTOBER 2024
INTERCONTINENTAL MELBOURNE
Whilst AI offers opportunities for efficiency and innovation in legal services, it also introduces pricing pressures by changing client expectations, increasing competition, and potentially commoditizing certain legal tasks. Law firms must navigate these challenges by strategically integrating AI while demonstrating the unique value they bring through expertise, client service, and specialized advice.
This masterclass will touch on various aspects of the developments currently taking place in the provision of legal services, and provide some perspectives on the commercial implications for participants in the sector.
With the increasing demand and pricing pressure that AI is inflicting onto law Firms and client pricing – this is one Masterclass not to be missed.
Module 1: Strategic Pricing: Concepts, Benefits and Economic Principles
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​• Pricing’s role in commercial relationships
• The psychological element of price
• Hourly rate dynamics
• Benchmarking for market positioning
• Annual rate setting strategy
• How to use hourly rate models to achieve firm and
client goals
• All things AFA
• What is an AFA and what is not
• Matching an AFA to the circumstances at hand
• Profitability levers and supporting incentives
• The dynamic nature of measuring profitability at the
matter and group level
• KPIs that support profitable practices
• Market-driven business cases to get partner buy-in
• Group exercise: Formulating a practical pricing
strategy
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Module 2: Next Generation Service Delivery Models & Implications on Strategy, Clients and Firm Operations
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• Economic implications of efficiency in legal services
organizations
• Evolving cost structures at firms driven by new means of production
• Anatomy of legal work leveraging advanced tech and
data resources
• “Moneyball” approaches to talent management
• New complexities of optimal team structure
• Recruiting, retention & professional development
• The ever-elusive concept of “value”
• Pricing models in the new era of workflow processes that support profitability
• Firm/client relationship opportunities and challenges
• Group case study exercise: Architecting a profitable
client relationship in the new value landscape
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FACILITATOR
Facilitator: Keith Maziarek
Director of Pricing and Legal Project Management, Katten Muchin Rosenman LLP
Board Member, Officer at Legal Value Network
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Keith Maziarek has been building and leading legal services pricing/legal project management/profitability functions since 2009. He is currently Director of Pricing and Legal Project Management at Katten Muchin Rosenman LLP, where he is responsible for building and scaling the firm’s formal pricing and legal project management functions. Prior to Katten, Keith served as Senior Director of Client Value for Perkins Coie LLP, working closely with the client legal operations executives to develop collaboration strategies to improve operational efficiencies. Keith’s career in strategic pricing began at DLA Piper LLP, where he built the firm’s strategic pricing, profitability and legal project management functions as the firm’s first Head of Strategic Pricing for the Americas. He previously worked in strategic business development, helping establish a deep understanding of clients’ business needs.